Viral Nation_Secure protects brands’ online reputations in the fast-paced, unpredictable world of social media
The SXSW Innovation Awards celebrate the most exciting advancements in technology and creativity across various industries. Amidst an array of highly competitive entrants, the judges recognized Viral Nation as leading its peers in harnessing the power of AI, enabling brands to take control of their online reputations and mitigate the inherent risk in influencer marketing.
The increasing and unprecedented access and transparency on social media means companies, brands, and people are accountable and exposed – including their past. In today’s Social-First world, companies need a scalable, AI-powered, social media monitoring and screening solution to keep their brand’s reputation safe. Viral Nation_Secure enables marketing teams to screen and monitor the social media activity of brand advocates, sponsored influencers, and affiliates to ensure online behavior aligns with organizational values.
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“It’s a tremendous honor to have Viral Nation_Secure receive the SXSW Innovation Award,” said Joe Gagliese, Co-Founder and CEO of Viral Nation. “Brand safety remains paramount as more and more social media opportunities lead to increased risks for brands. Viral Nation_Secure is a critical part of our full-service Social-First offering, spanning award-winning international marketing services, the largest social talent management division in the world, innovative performance measurement and analytics, and a robust, proprietary tech stack.”
Viral Nation’s innovative approach to brand safety has already garnered acclaim within the industry, earning the trust of top retailers, major sports leagues, and global entertainment brands. One of North America’s leading retail giants relies on Viral Nation_Secure to help navigate and scale their expansive creator program. To date, Viral Nation_Secure has screened over 7.6M videos — the equivalent of over 23 years of manual analysis — within a 6-month period. By helping clients navigate the risks associated with social media marketing, Viral Nation helps brands build and maintain the always-on, social-first strategy needed to thrive in today’s digital world.
“A brand’s responsibility has evolved beyond merely safeguarding their own social presence to setting an expectation of what will be tolerated by the consumer, the media, and investors,” said Nicholas Spiro, Chief Product Officer at Viral Nation. “By developing and deploying technology like Viral Nation_Secure, we’re helping our clients harness the unprecedented opportunity of social media while maximizing impact and mitigating risk.”
In a world where the consumer journey has undergone a seismic shift from the linear and traditional to one deeply entrenched in social and digital touchpoints, brands are racing to revolutionize their approach. Being Social-First isn’t an option anymore, it’s a requirement. With brand safety at the forefront, Viral Nation offers full-service integrated marketing services and a robust social-first technology stack to deliver scalable, always-on solutions for brands.
SOURCE: BusinessWire