On October 22, 2024, Allison Worldwide launched the Allison Advanced Issues Monitor (AIM), a state-of-the-art issues monitoring solution designed to assist leaders in monitoring, analyzing, and responding to relevant conversations about their businesses.
Developed by Allison’s innovation hub, SparkWorks, AIM leverages advanced technologies, including AI, to scan and interpret real-time social media discussions, sentiment trends, and emerging narratives. This allows AIM to deliver actionable insights tailored to specific industries and organizations. By combining advanced technology with human expertise, AIM identifies potential opportunities and reputational threats in social conversations across common and deep web platforms, providing strategic recommendations that enable business leaders to make informed and timely decisions critical to their brand reputation and financial performance.
“Brand leaders often operate with only partial information, making significant decisions based on incomplete data,” said Jonathan Heit, Global CEO of Allison. “AIM equips these leaders to understand what truly matters, filtering out the noise.”
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AIM, in conjunction with the expertise of Allison’s Purpose Center of Excellence, Corporate Affairs, and Performance+Intelligence teams, serves as a powerful resource that empowers companies to identify, evaluate, and address potential threats before they escalate in mainstream communities, influencer networks, and professional media—thereby enhancing their capacity to manage social media controversies effectively.
“In today’s digital landscape, misinformation and disinformation pose serious risks, with many brands facing challenges from false claims about their purpose, positions on issues, and leadership statements,” said Whitney Dailey, Executive Vice President and head of the Purpose Center of Excellence at Allison. “This complex environment necessitates a sophisticated approach to social listening and reputation management, and AIM provides companies with the tools to navigate these challenges with confidence and control.”