Snap Inc. has announced a significant partnership with Circana™, naming the analytics firm as a preferred measurement partner. This collaboration is set to expand Circana’s advanced suite of measurement solutions to Snapchat advertisers around the globe, offering them the ability to gain deeper insights into how their campaigns influence sales within the consumer packaged goods (CPG) sector. Through this agreement, Snapchat advertisers will now have access to Circana’s Ansa, Household Lift, and Market Lift solutions across multiple regions.
“Advertisers today face a complex landscape, with varied media tactics and shopper marketing strategies making it challenging to truly measure their impact,” said Amy Marentic, president of Global Solutions at Circana. “Our Market Lift solution is designed to address this challenge by using our strong retailer partnerships and comprehensive point-of-sale data to help marketers understand how different marketing elements influence sales. With Market Lift now available to Snapchat advertisers in the U.S., EMEA, Australia, and New Zealand, brands can make data-driven decisions to enhance their return on ad spend (ROAS).”
Darshan Kantak, Snap Inc.‘s Senior Vice President of Revenue Product, echoed the commitment to delivering enhanced tools for advertisers, saying, “At Snap, we’re dedicated to providing our advertising partners with the most effective tools to evaluate and optimize their campaigns. Our expanded collaboration with Circana will enable CPG brands and general merchandise retailers to gain valuable insights into the effectiveness of their Snapchat ads, helping them drive successful results.”
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This enhanced partnership brings Circana’s extensive data assets, including point-of-sale, frequent shopper data, and media exposure information, directly to Snapchat advertisers. With these tools, marketers can now track real-time in-store sales impact throughout their campaigns, enabling them to navigate the complexities of the market and achieve tangible results.