StatSocial, a leading name in cross-platform social audience insights, is excited to announce its new partnership with Databricks, the Data and AI powerhouse. This collaboration marks a significant expansion of StatSocial’s presence in the Databricks Marketplace, offering customers easy access to valuable social and influencer data.
With StatSocial’s advanced, AI-enhanced insights into brand affinities, trusted influencers, and media preferences, this partnership allows users to enrich their datasets effortlessly. This integration supports a variety of applications, helping brands across different sectors to:
- Enrich their datasets with extensive social data from major platforms.
- Analyze media preferences, influencer impact, and brand loyalties for more strategic planning and collaborations.
- Model and activate targeted segments for impactful campaigns.
- Utilize custom segments for precise measurement of audience exposure.
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Understanding the diverse needs of various industries, StatSocial will feature specific segments in the Databricks Marketplace. These segments cover:
- Health and wellness, including specific medical conditions and therapies.
- Financial topics like investment banking, cryptocurrency, insurance, and financial institutions.
- Media and entertainment, encompassing traditional media, podcasts, TV, movies, and more.
Jen McNamee, Director of Technology Partnerships at Databricks, shared her enthusiasm: “We’re thrilled to welcome StatSocial to the Databricks Marketplace. Their rich audience data will significantly boost our customers’ profiling, segmentation, and analysis capabilities, helping them make better business decisions and refine their marketing strategies. As we grow our Databricks Marketplace, partnerships with innovative data providers like StatSocial are essential for adding value to our community.”
These focused segments are tailored to meet the specific needs of various industries, ensuring that organizations have access to the most relevant and timely data for their strategic goals.