9Rooftops recently welcomed Patrick McCoy as the Associate Director of Social Media Production. McCoy brings over 14 years of experience across the collegiate athletics realm, having specialized in social media, event management, content creation and media relations. He has already proven to be a valuable addition to the agency, working to plan, develop and publish compelling social media content for several 9Rooftops clients like The Coca-Cola Company’s Honest Tea and Peace Tea brands, and Trinchero Family Estates’ Sutter Home, Joel Gott and Ménage à Trois wine brands.
“9Rooftops is consistently developing culturally relevant content that breaks through to the public, and I look forward to creating many new active social communities for our clients, big and small.”
“Patrick has been producing memorable media for more than 14 years and he has specialized in bringing that content to life from start-to-finish in many digital marketing campaigns,” said Sloane Kelley, VP + Social Media at 9Rooftops. “He is an industry leader on cutting-edge trends and an early innovator of developing technologies, so there is no one better to help guide our growing Social Media team.”
Before joining 9Rooftops, McCoy spent 11 years at the ASUN Conference where he was the youngest member of the league’s leadership team. He guided the conference’s strategic communications department, expanded the ASUN’s digital media presence to consistently rank in the top 10 nationwide and helped launched new social media channels and countless promotional initiatives.
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“My team and I will continue working every day to build and support meaningful relationships with consumers across all social platforms,” said McCoy. “9Rooftops is consistently developing culturally relevant content that breaks through to the public, and I look forward to creating many new active social communities for our clients, big and small.”
When McCoy is not busy developing and executing ideas to generate audience engagement across social media channels, he can be found playing fetch at a local park in Atlanta with his dog, Shadow, and spending time planning his next road trip to a national park.