The finale of the 34th Miss Asia International Pageant and the 4th AFF Asian Film Festival Awards Ceremony were held on December 19 at the Millenium Biltmore in Los Angeles, featuring 16 finalists who had emerged from months of fierce competition. During the event, the finalists showcased their talents, fashion sense, and cultural charm on stage, demonstrating their appreciation for life, their vision for the future, and their commitment to humanitarian causes.
The competition was co-organized by the American International Chamber of Commerce (AICC), Uplive (Asia Innovations Group’s flagship live social platform), M3/JMK (a model media academy), and Keppi (a fitness and fashion brand). With over 300 million users across 150 countries, Uplive served as the exclusive online live broadcast and voting platform for the 34th Miss Asia International Pageant. The competition saw participation from over 3,000 contestants who auditioned and competed in preliminaries on Uplive. The 16 finalists, hailing from various Asian countries including China, Vietnam, Thailand, India, Japan, South Korea, the Philippines, and Malaysia, were selected through this process. For the finals, Uplive also provided online voting support, utilizing technology to eliminate geographical boundaries and allow a global audience to participate and vote for their favorite contestants from their mobile phones.
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The 34th Miss Asia International Pageant received strong support from partners and sponsors. The event featured performances by the K-pop group from Uplive and M3/JMK, who brought energy and excitement to the stage with their dance. One of the closet sponsors include Hekka, an online marketplace that features a broad range of products and is emerging as a leader in the consumer electronics and the real-time fashion industry. The contestants walked the stage in Hekka’s trendy swimwear, evoking a summer beach atmosphere. Keppi’s popular streetwear also added to the fashionable city vibe of the event. The duet of well-known musician Liu Liangzi and American rapper and Uplive broadcaster Chris La Vrar was met with thunderous applause from the audience. The diverse range of sponsors and partners contributed to the success and excitement of the event.
Aside from beauty and fashion, the contest also seeks to promote the empowerment of women. The 16 finalists were asked about a range of topics that were of concern to global audiences, including their views on climate change, what changes they would make if women ruled the world, and how to stop wars. The contestants responded eloquently, showcasing their intelligence and commitment to advancing beauty and wisdom, caring for all mankind, and working towards a better world. One contestant, Miss Cathleen Zhang, particularly resonated with the audience, eliciting bursts of heartfelt applause with her response. These questions demonstrate the purpose of the competition, which is to promote not just physical beauty, but also inner beauty and a desire to make positive contributions to society.
SOURCE: PR Newswire