Gamelancer Media Corp., a media & entertainment company producing short-form video content for brands, with broadcast on its owned-and-operated TikTok, Instagram, and Snapchat channels, is pleased to announce that its @Gaming channel on TikTok has reached 10 million followers. Gamelancer’s community of 27 channels totalling over 34 million followerson TikTok, Instagram and Snapchat, growsby over 1.2 million new followers every month.
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@Gaming on TikTok has also amassed over 486 million likes since the network launched in 2019. Withover 29 million followers across its 11 TikTok channels, Gamelancer Media owns and operates the largest gaming community on TikTok, with a significant majority of the audience residing in the United States, Canada, the UK, and Australia.
“By 2027 TikTok’s ad revenue is expected to surpass both Meta & YouTube combined. There is a paradigm shift underway that is witnessing brands and agencies spending less on television ads to reach their desired audience, and instead directing ad spend to short-form video platforms such as TikTok. With over 29 million TikTok followers matched with our creative studio, JoyBox Media, Gamelancer is uniquely positioned to grow its already impressive roster of brand partners spending across our network. According to a blog published by Hootsuite on March 29th of this year, TikTok was the most downloaded app of 2021, with 656 million downloads. Downloaded more than 3 billion times to date, the global TikTok community increasingly utilizes the platform for ecommerce, with 67% of users claiming TikTok inspires them to shop – even when they weren’t planning to do so. Viewers can watch videos on TikTok without being inundated by programmatic ads, instead ads are curated short-form videos that are produced to live organically on the platform. Gamelancer’s network ownership + creative content + content distribution strategy was built specifically to address the needs of blue-chip brands looking to connect with GenZ & young Millennials on TikTok, Instagram & Snapchat.” – Jon Dwyer, Chairman & CEO, Gamelancer Media Corp.
SOURCE: PR Newswire