Workout Anytime, a leader in fitness franchising with nearly 190 units open across the U.S., has announced a new ad partnership with 5460: The Joe West Podcast, a weekly program covering the life and career of retired MLB umpire “Cowboy” Joe West.
Through the partnership, Workout Anytime will sponsor 5460, featuring ads promoting the brand’s industry-leading franchise opportunity, voiced by West and co-host Mike Claiborne.
“We are huge fans of 5460 and Joe West, and we are always looking for new ways to reach audiences who may not yet be aware of our franchise opportunity, so this is a perfect fit for us,” said Terri Harof, Director of Franchise Sales. “This partnership will allow us to put our opportunity in front of like-minded entrepreneurs who will help fuel the brand’s growth.”
Named for the number of games umpired in Major League Baseball by West (an all-time record), 5460 is hosted by veteran sports broadcaster Mike Claiborne and features guests including Mark Grace, Eduardo Perez, Jerry Reinsdorf, Joe Buck, Larry Gatlin and Charles Barkley. The podcast dives deep into West’s career, which saw some of the most iconic moments in baseball history, including Nolan Ryan’s 5th career no-hitter, Willie McCovey’s 500th home run and Felix Hernandez’s perfect game in 2012.
Earlier this year, Workout Anytime signed a 20-unit deal, putting the 189-unit franchise on track to cross the milestone 200-unit mark before the end of 2022.
5460: The Joe West podcast releases episodes every Monday and is available through all major podcast platforms, including Apple Music and Spotify. You can also find the podcast at PodcastHeat.com.