Digital Ad Campaigns Archives - Martech360

Google Simplifies Data Privacy for Advertisers with Confidential Matching

Optimal Attention: Playground xyz’ New study highlights metric’s key role in driving brand outcomes

Kristen Friesen moves to new role to help drive Brand Metrics’ rapid US expansion.

Brand Metrics extends brand lift measurement into CTV with Paramount ANZ

Brand Metrics bolsters client services team as brand lift measurement booms

Invibes Advertising announces ambitious sustainability targets

TAG Launches New “Certified For Transparency” Seal to Give Ad Buyers Greater Visibility Into Details of Digital Ad Campaigns