Digital Advertising Alliance Announces Major Update to Industry’s AdChoices Opt-Out Program with WebChoices 2.0 Read more
LiveRamp solutions first to become AMI-certified by Digital Advertising Alliance to enable better, more sustainable marketing Read more
BBB National Programs’ Privacy Watchdog Issues Compliance Warning Regarding Consent for Interest-Based Advertising Read more
Digital Advertising Alliance Honors Experian and SVP Tony Hadley with First ‘DAA Privacy Icon’ Award Read more
Digital Advertising Alliance Launches Initial Certification Process for Addressable Media Identifiers (AMIs) Read more
Ad Industry Charts Path Forward on Addressability: Pram Transitions AMI Oversight to DAA, Individual Ad Trades Will Lead on Non-AMI Approaches Read more