XR and AD-ID Enable Ad Creative ID Framework to Achieve Cross-Platform Advertising Nirvana for the Entire TV ecosystem Read more
Permutive Strengthens Leadership Team With the Appointment of Jay Stevens as Chief Commercial Officer Read more
DanAds and Brand Metrics join forces to transform advertising with advanced brand lift insights Read more
Effectv Extends Audience Addressable to Enable Regional and Local Market Advertisers to Deliver Household Targeted Campaigns Read more
MarTech360’S Weekly News Roundup With Bloomreach, Talkdesk, Amagi, ChainGPT, Sprinklr And More! Read more
Comcast Advertising and TransUnion Partner to Enable Advertisers to Create and Activate Audiences for Addressable TV Campaigns Across Linear and Streaming Read more
Revolutionising CTV Advertising: GumGum’s In-Video Units Yield 30% Higher Attention Rate than Traditional Ads Read more