DV study underscores that Attention-grabbing ads are key to performance, but context is key — consumer concerns about inflammatory or misleading content surge Read more
DoubleVerify & Comscore Partner To Develop Industry-First Cross-Platform Audience & Verification Measurement Solution Read more
DoubleVerify To Address Continued Viewability Challenges in CTV With First-to-Market Fully On-Screen Targeting Solution Read more