IAB Tech Lab Announces Ad Creative ID Framework to Improve Connected TV Advertising Experience for Consumers and Brands Read more
Amagi Announces Strategic Partnership with Tellyo to Integrate Advanced Video Toolset for Sports and News Broadcasters Read more
Back by Popular Demand: IAB Brings the Advertising and Gaming Ecosystems Together with “IAB PlayFronts 2023” Read more
NEW STUDY: 92% of Surveyed Advertisers Say Gaining a Unified View of Converged TV is Important Read more
IPG Mediabrands Expands Signature Media Responsibility Index, Finds Global Social Platforms Making Most Progress, and Benchmarks Broadcast & Cable, CTV/OTT, Digital Video and Display Read more
DeepIntent Outcomes Hits 65% of Campaign Impressions, Meeting Healthcare Advertisers’ Demand for Improved Measurement and Optimization Read more