Media Experts Cite Eroding Consumer Trust as Top Concern for Advertising on Social Media Platforms in 2023, IAS Industry Pulse Report Finds Read more
IAS integrates Good-Loop’s Green Media Technology to Offer Carbon Emissions Measurement for Digital Advertisers Read more
IAS Announces Campaign Sync Solution with Xandr’s Invest DSP to Match Advertisers’ Pre- and Post-bid Settings Read more
New IAS Data Shows Contextually Relevant Ads Drive Attention, Leading to Significant Increases in Brand Favorability and Purchase Intent Read more