Reddit Collaborates with InMarket to Measure the Effectiveness of Ads Through Lift Conversion Index (LCI) Read more
TikTok Collaborates with InMarket to Assess the Real-World Effects of Advertising Campaigns Using Lift Conversion Index (LCI) Read more
Pacvue Introduces Incrementality Console for Accurate, Actionable Insights to Boost Advertisers’ Revenue Read more
Innovid Launches First Holistic Frequency Management Solution to Optimize Campaigns Across CTV & Digital Advertising Read more
Samba TV Expands Partnership to Power the Meaningful Rating Point for Havas Media and US Clients Through Converged Audience Planning Tool Read more