TikTok Collaborates with InMarket to Assess the Real-World Effects of Advertising Campaigns Using Lift Conversion Index (LCI) Read more
Pacvue Introduces Incrementality Console for Accurate, Actionable Insights to Boost Advertisers’ Revenue Read more
Innovid Launches First Holistic Frequency Management Solution to Optimize Campaigns Across CTV & Digital Advertising Read more
Samba TV Expands Partnership to Power the Meaningful Rating Point for Havas Media and US Clients Through Converged Audience Planning Tool Read more
Hightouch Introduces Privacy-Conscious Advertising Activation for European Audiences Through EUID Read more
Optimal Attention: Playground xyz’ New study highlights metric’s key role in driving brand outcomes Read more
IAS Extends Collaboration With Microsoft Advertising To Provide Third-party Measurement For Advertisers Read more