5W Digital, the in-house full-service digital agency for 5WPR, announces the expansion of their Paid Digital Services team, amplifying their e-commerce capabilities.
The 5W Digital Paid Media team strategizes and implements full-funnel digital marketing strategies for both startup and well-known e-commerce brands. The team has substantial experience in both search engine marketing (Google & Bing) and social media marketing (inclusive of Facebook, TikTok, Pinterest, Snapchat and Twitter). The team also works within various programmatic trade desks to tap into display, native and connected TV networks.
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“Connecting with consumers remains essential,” said 5W Digital Executive Vice President, Jonathan Mark. “As online purchase behavior continues to evolve, brands should be diversifying their budgets more than ever to ensure they’re reaching consumers throughout the funnel and across multiple touchpoints, not relying on just one platform or medium”.
5W Digital is comprised of specialists within specific areas of digital marketing, led by industry veterans, ensuring all digital programs share the same results-driven and hands-on client approach that defines 5W’s award-winning campaigns. Whether working on highly focused campaigns, or integrating across platforms to build over-arching digital programs, the team combines the technical and creative expertise with the consumer-savvy and business acumen that clients have come to trust from 5W campaigns.