AdPredictive, a MarTech leader that helps clients succeed with data-driven customer intelligence, announced support for the AWS for Advertising & Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation.
As part of the AWS for Advertising & Marketing initiative, AdPredictive will empower marketers with an accessible interface to define, analyze and act on audience insights — enriched with privacy-safe demographic, behavioral, TV viewing and geo-location attributes. This enables marketers to adopt solutions for privacy-enhanced data collaboration that are quickly becoming the bedrock of data privacy, and seamlessly apply ID-level audience criteria to the marketing systems they use today to improve performance across every stage of the customer journey.
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AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management, privacy-enhanced data collaboration, advertising platforms, marketing measurement and ad intelligence, and personalized digital customer experiences. For customers looking for prescriptive, solution-specific support, AWS for Advertising & Marketing identifies leading industry partners in each area.
By making near real-time customer composition insights available on AWS, AdPredictive helps marketers unlock value from data, allowing them to quickly and easily understand who their first-party audiences are outside of what they can see within their first-party walls.
AWS customers can access the AdPredictive platform for a faster 360° view of their customers while reducing their data marketing costs by up to 50%. Marketers can then build audiences, ID-target programmatic campaigns and optimize TV campaigns to decrease CPA by up to 52%.
This customer visualization tool is AdPredictive’s latest advancement in bringing clients into the new era of privacy-first marketing.
SOURCE: GlobeNewswire