On October 28, 2024, Alembic, a leader in AI-powered marketing intelligence, introduced a preview release of its new Brand Health Daily Sentiment Tool. This latest addition to the Alembic Marketing Intelligence Platform empowers CMOs with daily insights into brand sentiment, enabling quick, data-driven decisions to keep up with evolving market conditions. The tool integrates directly with Alembic’s existing data streams, providing seamless, actionable insights for brands already using the platform.
Key Features of the Brand Health Daily Sentiment Tool:
- Daily Sentiment Scores for brand awareness, perception, and recommendations
- Contextual Insights to explain shifts in sentiment
- Competitive Benchmarking to assess brand performance against competitors
- Proactive Trend Alerts to address emerging issues in real-time
Unlike traditional quarterly or periodic sentiment surveys, Alembic’s tool gathers daily sentiment data at a statistically robust scale, allowing brands to respond to real-time shifts in brand health. It processes data from a variety of daily sources, including surveys, social media, and web traffic, combining AI-driven insights with detailed demographic breakdowns and competitor benchmarking. This holistic view enables faster, more informed decision-making for marketing teams.
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Alembic is setting a new standard in marketing measurement, equipping CMOs with predictive intelligence that spans both digital and offline data to forecast revenue impacts. It aggregates a full range of data sources, from social media and web analytics to POS (Point of Sale) data, TV, radio, podcasts, PR, and even foot traffic. With the addition of the Brand Health Daily Sentiment Tool, Alembic now enables marketers to incorporate daily survey data into their decision-making, offering unparalleled responsiveness and precision.
Tomás Puig, Alembic founder and CEO, explained the industry need for this feature: “CMOs face heightened performance expectations, especially with the advancements in digital analytics that allow real-time measurement of online interactions. Quarterly brand performance reports no longer satisfy executive leadership, who now ask, ‘If we can track digital metrics daily, why not brand metrics?’
“By bringing all relevant data into one centralized platform, Alembic enables CMOs to present insights as recent as yesterday, eliminating inefficiencies tied to disparate data sources. This real-time integration gives an up-to-date view of brand health and impact, empowering CMOs to drive strategic decisions with unparalleled immediacy.”