Eppo announced that it has partnered with Snowflake, the Data Cloud Company, to launch the next-generation A/B experimentation platform. The platform is Powered by Snowflake and is set to bring high experiment velocity to companies of all sizes, allowing customers to run more trustworthy experiments faster.
Also Read: Distributed Marketing Automation Leader SproutLoud Expands Leadership Team
By building on Snowflake, Eppo is able to deliver analyst efficiency and data security benefits to customers in their Snowflake environment, allowing joint customers to upgrade from fragmented and unreliable experimentation workflows to a metrics-first setup. Eppo is specifically built to bring data, product and engineering teams together to manage their experimentation lifecycle in one place, allowing them to operate collaboratively, and demonstrate ROI. Fast-growing companies such as ClickUp, Multi Media LLC, Cameo, and Goldbelly are already running hundreds of experiments using Eppo, accessing cutting-edge statistical methods out-of-the-box and driving core business metrics sourced from the Snowflake Data Cloud.
“We believe Eppo’s partnership with Snowflake will power the next generation of experimentation,” said Chetan Sharma, Eppo CEO and Founder. “Major corporations have shown that companies have to invest heavily in A/B experimentation and today’s companies have to choose between staffing engineers and data scientists to set up internal infrastructure or egress huge volumes of sensitive customer data for a black box solution.”
“We look forward to seeing our customers leverage this new solution, Powered by Snowflake to streamline the entire feature flagging and A/B experimentation workflow,” said Scott Schilling, Senior Director of Global Partner Development at Snowflake. “Together, Snowflake and Eppo are helping joint customers mobilize their data and drive better business outcomes.”
Powered by Snowflake, a Snowflake Partner Network program, is designed to accelerate the ability of companies and application developers to deliver differentiated applications by supporting them across all stages of the application journey in Snowflake’s Data Cloud. To become a Snowflake partner, get access to Snowflake’s self-service partner resources and apply for the Powered by Snowflake program.
SOURCE: PR Newswire