Jitterbit, a global leader for empowering transformation through automation, announced it has named Jayashree Rajan as its Chief Marketing Officer. Rajan comes to this role with more than 20 years of experience in B2B and B2C marketing and a reputation for leading complex marketing initiatives that shape customer experience, increase brand awareness and drive revenue.
Before coming to Jitterbit, Rajan spent nearly three years with Five9, where she was the Senior Vice President of Global Marketing. She launched a successful brand ambassador program with pro-golfer Max Homa to host special events that brought together customers, prospects, and partners, and led various other successful marketing strategies across the company to increase brand visibility and drive global revenue. With Rajan at the helm, the team successfully increased marketing’s contribution to pipeline and introduced a strong account-based outbound motion by leveraging an impactful, integrated global campaign theme.
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“Jayashree’s compelling track record in demand generation and go-to-market strategies will be a huge asset to Jitterbit,” said George Gallegos, CEO at Jitterbit. “With her proven leadership, our marketing team will continue to expand our customer base and grow our global brand.”
“Jitterbit is an industry leader and innovator, empowering anyone to transform their business and drive growth through automation,” said Rajan. “I am excited to be working alongside the talented team at Jitterbit as we forge new strategies and initiatives to further solidify Jitterbit’s position and reputation as a global leader in fast-growing markets.”
Before her time at Five9, Rajan held various global leadership and management positions in marketing at MicroFocus, Hewlett Packard Enterprise and Symantec. Prior to that she held roles in product management and software development in various tech companies and startups.
SOURCE: GlobeNewswire