Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced it intends to give control of data currently stored by the Company back to consumers in an ongoing effort to commercialize a new data economy that leverages blockchain to reimagine how brands engage consumers.
Complete this form to start the process of claiming consumer data currently stored by Phunware.
Also Read: Accomplished Entertainment and Music Executive Joins Trubify
By most accounts, data is now the most valuable asset in the world. Phunware has gathered over a petabyte of data from billions of devices with the intention of creating a Phunware ID for every human being on the planet with a mobile device touching a network. To better manage consent and ensure fair compensation for first-party data, Phunware will enable consumers to identify and manage data being curated within the Phunware Knowledge Graph. Phunware intends to compensate consumers in PhunCoin for use of their data and increasing the value of the ecosystem, while rewarding them in PhunToken for generating additional data through brand engagement.
“We can lay nearly every failure of a broken system at the feet of an elite minority who sought to exploit asymmetric information at the expense of an uninformed majority,” said Randall Crowder, Chief Operating Officer of Phunware. “Phunware’s decentralized data economy is now a moral imperative because consumers will continue to be exploited until they are able to control how they are engaged, but the only way to do that is through transparency and the disintermediation of data oligarchs who have never fairly compensated consumers for their data.”
PhunCoin and PhunToken are managed by PhunWallet, which is now available on the Apple App Store and Google Play.
Phunware, Inc, is the pioneer of Multiscreen-as-a-Service (MaaS), an award-winning, fully integrated enterprise cloud platform for mobile that provides companies the products, solutions, data and services necessary to engage, manage and monetize their mobile application portfolios and audiences globally at scale. Phunware’s Software Development Kits (SDKs) include location-based services, mobile engagement, content management, messaging, advertising, loyalty (PhunCoin & PhunToken) and analytics, as well as a mobile application framework of pre-integrated iOS and Android software modules for building in-house or channel-based mobile application and vertical solutions. Phunware helps the world’s most respected brands create category-defining mobile experiences, with approximately one billion active devices touching its platform each month when operating at scale. For more information about how Phunware is transforming the way consumers and brands interact with mobile in the virtual and physical worlds, visit https://phunware.com and follow @phunware on all social media platforms.
SOURCE: GlobeNewswire