Quickplay, a cloud-native OTT platform provider focused on the Tier 1 market of operators and distributors, announced its monumental year in which Quickplay grew its business by more than 300%, as the company continues to drive a wave of cloud transformation across the media and telco industry.
André Christensen, Co-Founder and CEO of Quickplay, stated, “2022 was the year in which recognition of our technology, innovation and employee investments all came together to drive client and organizational success. Our cloud-native, cloud-agnostic platform is attracting interest worldwide for its unique capabilities, cost efficiency, high scalability and rapid time-to-market – resulting in major new opportunities for the industry.”
Also Read: Consult PR Wins Best Digital Marketing Agency Award in Charlotte For 2022
To amplify its relevance within the entertainment ecosystem, Quickplay will be at CES 2023 in Las Vegas for the first time. The company will showcase its success in harnessing data across all sources to drive user engagement, monetization and lifetime value for streaming providers. The company champions diversity, inclusion and a multicultural environment across its teams, and is a lead sponsor of the first-ever D&I LGBTQ Innovation for All event on Friday, January 6 from 4 to 6 p.m. PST. Quickplay’s team is looking forward to connecting with telco, MVPD, broadcast and other industry leaders across the OTT and streaming sectors and showing the technology community how its platform is revolutionizing the streaming industry.
Highlights From 2022 Include:
- Product Innovation –As the only cloud-native and fully modular end-to-end OTT platform built for Tier 1 sports and entertainment services, Quickplay entered 2022 as an innovation leader:
- Enabling unparalleled levels of agility, strategic control, and monetization; leveraging cloud economics; and integrating best of breed technologies emerging in the market;
- Continuing to harden and prove OTT transformation capabilities that handle the industry’s most complex use cases;
- Migrating legacy and/or greenfield OVP platforms into the cloud 70-80% faster than previously possible; and
- Investing heavily in data and analytics, resulting in the only platform capable of driving user engagement and monetization based on integrated insights derived from users, content, consumption, user experience, as well as QoS.
During the past year, Quickplay has spearheaded a more powerful cloud-native future through a strong relationship with Google Cloud, enabling a new generation of capabilities based on existing Google Cloud products, including:
-
- Personalized FAST (Free Ad-Supported Television) channels running on Google Cloud and ready for scalable CTV monetization via pre-integration with Google Ad Manager across client, and server-side environments.
- Analytics dashboards built on a proprietary, unified data model, bringing together user engagement, content performance, business model and quality of experience metrics to help drive the business. Leveraging the Quickplay analytics platform, built on top of Google BigQuery and Looker, media companies can identify and target users at risk of churn to improve retention and identify new revenue opportunities.
- Linear streaming through HLS and DASH on Google Cloud Media CDN, with an early version of low latency streaming using the LL-DASH protocol.
SOURCE: PR Newswire