AlikeAudience, a leading provider of premium mobile-first audience data, has formed a strategic partnership with StackAdapt, a prominent multi-channel advertising platform. This collaboration aims to enhance media buying by providing advertisers with access to enriched global audience data across North America and the Asia-Pacific (APAC) regions.
AlikeAudience is renowned for its custom demographic, interest, and app data, boasting over seven thousand audience segments across the United States and APAC. These segments span key industries such as FMCG, automotive, e-commerce, entertainment, travel, and hospitality.
By combining location signals, app usage, and demographic data, AlikeAudience creates actionable audience segments for targeted media campaigns. This partnership will empower advertisers to deliver more precise and effective ads on mobile platforms and websites, reaching specific demographic groups with greater accuracy.
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Through this collaboration, StackAdapt’s demand-side platform (DSP) will gain access to both standard and custom audience solutions sourced from AlikeAudience in North America and APAC. This integration is expected to significantly enhance StackAdapt’s mobile audience offerings, providing advertisers with improved tools to connect with their target audiences.
Jeremy Lo, Managing Director of AlikeAudience, emphasized the importance of this partnership, stating, “Our integration with StackAdapt provides media buyers with enhanced data control and higher match rates, leading to improved programmatic campaign performance. By leveraging our high-quality, consented consumer data, brands can reach their desired audiences across various channels and devices, driving better engagement and maximizing ROI. We are excited to collaborate with StackAdapt’s dynamic team in both the US and APAC.”
Lo also highlighted the potential for future innovations, mentioning that the partnership will explore the development of non-cookie-based solutions and alternative identifiers for advertising campaigns.
Denis Loboda, Senior Director of Data at StackAdapt, expressed enthusiasm about the partnership, noting, “We are constantly seeking ways to expand the global offerings available on our platform. This collaboration enhances our mobile segments and anonymized audience targeting capabilities. The rigorous data processes employed by AlikeAudience, combined with strong privacy controls, make this integration an exciting opportunity for our clients.”