On 14th August 2024, AnswerRocket, a leader in GenAI-powered analytics, and Kantar, the world’s foremost marketing data and analytics company, announced a strategic go-to-market partnership. This collaboration aims to assist joint clients in harnessing GenAI to dramatically reduce the time needed to interpret data, generate actionable insights, and make this information readily accessible to marketing decision-makers at every level.
Addressing the Growing Demand for Faster Insights
In today’s fast-paced market, brands face significant pressure to rapidly identify trends, uncover opportunities, and make well-informed decisions. The partnership between AnswerRocket’s GenAI analytics platform and Kantar’s extensive market knowledge and data expertise is set to deliver tailored GenAI solutions. These solutions will drastically cut down the time required for data analysis, transforming a process that typically takes days or weeks into one that can be completed in mere hours or minutes.
Combining Kantar’s Market Expertise with AnswerRocket’s AI Capabilities
Kantar contributes a deep understanding of market dynamics, consumer behavior, and proven methodologies for managing and interpreting large data sets. Their proprietary frameworks and models are key to generating actionable insights. AnswerRocket brings to the table an advanced GenAI platform, driven by large language models (LLMs), designed to streamline and enhance data analysis processes. The platform is complemented by custom AI applications tailored to meet specific client needs, ensuring seamless integration and peak performance. AnswerRocket also provides full technical support to guarantee smooth implementation and ongoing system efficiency.
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Through this partnership, Kantar will utilize AnswerRocket’s platform for joint clients, creating custom GenAI assistants embedded with Kantar’s proprietary data, models, and analytical frameworks. This initiative empowers brands to quickly access and act on valuable insights, bolstering data-driven decision-making.
AnswerRocket has already supported major brands such as Anheuser-Busch InBev and Cereal Partners Worldwide (a collaboration between Nestlé and General Mills) in developing and deploying custom GenAI analytics solutions in a matter of weeks. These efforts have resulted in a 40% productivity gain for Insights teams, significantly reducing the time spent on manual data analysis and enabling business users to independently access insights.
Benefits for Brands: Speed, Efficiency, and Expertise
- Accelerated Time to Insights: Brands can now analyze data and generate insights in hours or minutes, rather than days or weeks.
- Enhanced Decision-Making: Access to advanced analytics will empower brands to make more informed and strategic decisions.
- Increased Operational Efficiency: Automating data analysis and insights allows brands to redirect resources toward core business activities and innovation.
- Expert Guidance: The combination of Kantar’s extensive market knowledge and AnswerRocket’s technical support ensures effective navigation and implementation of GenAI solutions.
“AI and GenAI are not only helping us be more effective: they are giving us, and therefore our clients, a competitive edge,” said Ted Prince, Chief Product Officer of Kantar. “Working with AnswerRocket on joint clients means brands and marketers at all levels can talk to our data and get access to valuable insights faster than ever before using AI and new technologies – vital in the fast-moving landscape they’re operating in.”
“We are excited to team up with Kantar to bring the power of GenAI to more brands around the world,” said Alon Goren, CEO of AnswerRocket. “Our partnership will help businesses unlock the full potential of their data and accelerate their journey to actionable insights.”