BlueConic has announced a significant advancement in the development of its Customer Data Platform (CDP) with the introduction of a real-time integration between Experiences by Jebbit and the BlueConic CDP. This integration enables marketers to continually enhance customer profiles with high-quality, consented data collected through Experiences, facilitating richer customer insights and more efficient, personalized engagement.
Through this real-time connection, data captured from Jebbit Experiences is instantly integrated into BlueConic’s customer profiles, providing a more comprehensive and actionable understanding of each individual. The seamless fusion of dynamic data collection with real-time segmentation and activation capabilities empowers marketers to update profiles instantly, deliver personalized offers, and engage customers without relying on manual workflows or batch processing delays.
Key benefits include:
- Enhanced Insights: Real-time updates of attributes and experience completions provide marketers with immediate access to deeper, more actionable customer insights.
- Smarter Personalization: Armed with up-to-date data, marketers can instantly generate hyper-targeted offers and campaigns immediately after a Jebbit Experience is completed, ensuring timely and impactful customer engagement.
- Accelerated Execution: The self-service integration removes manual tasks and eliminates team bottlenecks, enabling marketers to activate campaigns more quickly and respond to customer preferences in real time.
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“Marketing success comes down to getting better data into the hands of people who can act on it,” said Leonardo Carbonara, VP of Product at BlueConic. “This real-time connection between Experiences and our CDP delivers on that promise—giving marketers richer data, sharper insights, and the speed to act when it matters most.”