Market research is akin to flipping a switch in a dim room. It unveils things that might have otherwise escaped your notice. Customer insights platforms are priceless for businesses because they disclose what consumers actually need and want from a brand. The ideal way for businesses to meet the expectations of their target audience is to constantly collect consumer insights.
Numerous strategies exist for collecting and utilizing customer insights. Let’s take a look at some of the top-notch consumer insights platforms that will ensure you stay well-informed.
What are Customer Insights?
Customer insights platforms include a range of capabilities that let firms track customer behavior, divide audiences, and evaluate the success of marketing initiatives. These tools enable businesses to gather insightful information about consumer preferences and spending patterns and to develop practical plans for achieving objectives faster.
Additionally, brands have access to predictive analytics through consumer insights solutions. This helps businesses foresee customer demands before they even materialize, which is a great way to stay ahead of the curve in a market that is constantly evolving.
Customer Insights Platforms: Types, Examples, and Applications
● Business Customer Insights Platform
This is the most popular platform for customer insights. Businesses nowadays, or at least those responding to modern marketing techniques, employ business and customer analysis tools. To understand the health of a current product or service as well as consumer behavior, trends, and demands, in-depth market research studies are carried out. Additionally, studies are used before introducing a new product to the market or before making final tweaks to the product or service before it is introduced.
An automobile manufacturing company that wishes to introduce a new model is a perfect example of this tool. With the assistance of their online community, they are able to improve the car or add features that many buyers want.
● Education Customer Insights Platform
From one institute to another, this kind of platform may differ. Institutes create communities made up of parents, teachers, staff, alumni, and students based on their needs to tailor the community. The information gathered for this complex structure is wide-ranging and comprehensive. Depending on the topic and type of data the institute hopes to acquire, respondents are included in the study. Since they can provide insightful comments on the bulk of issues, students at the institute make up the majority of the targeted respondents.
The institute aims to enhance its educational and extracurricular amenities. To achieve this, it plans to collect thorough feedback from students at the end of the academic year. This scenario exemplifies the practical use of an educational consumer insight platform.
● Healthcare Customer Insights Platform
The development of socially engaged consumers makes it crucial to develop a welcoming and vital environment where patients and doctors can connect, communicate, share experiences and opinions, and grow together.
Healthcare is unquestionably a large and diverse industry. Patients, physicians, nurses, pharmaceuticals, insurance companies, producers, distributors, and sellers are just a handful of the many parts that make up this industry. A healthcare consumer insights platform has the potential to overcome barriers and connect patients with doctors, as well as facilitate communication between doctors and pharmaceutical companies.
As we move further, let’s examine the top consumer insights platforms and their features.
Which are the Top Customer Insights Platforms?
1. Google Trends
Google Trends is the most well-known tool for determining how popular a keyword or search term is on Google. By examining volume indexes, search patterns, and audience profiles, it offers vital insights.
Key Features:
- Trends in search terms
- Regional and temporal interest variations
- Comparative analysis of keywords
- Searches for images, news, and more
Google Trends makes use of search activity to assist companies in staying abreast of consumer interests and current hot topics, which ultimately makes it one of the best customer insights platforms.
2. Hotjar
A product experience (PX) insights platform called Hotjar uncovers how consumers interact with your website or digital product and explains the motivations behind their actions. It gives you access to both qualitative and quantitative data, including heatmaps, which indicate user behavior, such as where customers click and how far down your website they scroll, and qualitative data like upfront customer input.
3. Attest
Brands may utilize the customer insights platform Attest to create both pre-designed and personalized surveys. It has a text analysis tool, a statistical significance calculator, and an interactive results dashboard. Based on responses, audience demographics, and data correlations, these produce consumer insights.
Key Features:
- Survey creator featuring pre-designed and customizable forms
- Engaging dashboard displaying interactive results
- Calculator for determining statistical significance
- Text analysis capabilities
4. Meltwater Consumer Insights Tool
Meltwater, a tool for social and media intelligence, keeps track of millions of conversations in real-time across a variety of channels, including blogs, social media platforms, forums, news, podcasts, videos, and even offline channels. Beyond social listening, Meltwater tracks an infinite number of keywords and conducts data analysis on recorded worldwide conversations.
5. SurveyMonkey
SurveyMonkey is one of the most well-known customer insights platforms for the purpose of surveys, and it can be helpful in gathering customer information. It offers you access to integrated panels with 144 million+ people in more than 130 countries, which should be sufficient to understand your target audience rather well.
Key features:
- Effortlessly generate and distribute surveys
- Gather responses through web links, email, mobile chat, social media, and other channels
- Automatically analyze collected data within the dashboard
Wrapping Things Up
Customers should come first for brands. Your content should concentrate on your consumers and their problems rather than making the amazingness of your product the central focus of your messages. Or, how your product can benefit them.
You’ll need to get to know them, though, in order to achieve this and this is where customer insights platforms play a major role. Brands need customer analysis, just like customers need your product.
Irrespective of which platform you pick, you will be one step closer to customizing your marketing strategy for improving the consumer journey. This will not only help you strengthen your current customer base but will also make it simpler for you to build a new one.