DAS42, a leading data consultancy, announced a new solution, Subscriber Analytics. By bringing together the data experts at DAS42 and the power of Snowflake’s Media Data Cloud, Subscriber Analytics is built to solve the myriad of challenges subscriber-driven businesses face when digesting and analyzing the millions of data points collected daily.
“We are thrilled to announce our Subscriber Analytics solution, in collaboration with Snowflake,” said Tom Stentiford, Chief Delivery Officer at DAS42. “We’ve created a solution that’s instrumental in driving descriptive and predictive insights into business-critical subscriber-based metrics around customer churn and retention, financial performance and modeling, acquisition, and other areas. In a competitive market, we’re setting our customers up for success when it comes to analyzing user and subscriber data, which cannot be easily leveraged without the right tools.”
Whether it’s a lack of consumer data for the product team or the abundance of data from various marketing channels, subscription-driven businesses are overwhelmed and need a way to bring disparate data sources into one holistic data platform and a single source of truth. With the Subscriber Analytics solution, leveraging the Snowflake Data Cloud, leaders can drive faster, more informed business decisions, resulting in an increase in subscriber engagement and, ultimately, improved subscriber retention.
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“Subscriber Analytics from DAS42 and Snowflake is instrumental in customer churn prevention, revenue forecasting, and financial modeling,” said Frank Cittadino, Former CTO of Zayo. “By partnering with DAS42, everyone from our executive team to our engineers experienced measurable efficiency improvements, leveraging data insights for impactful business decisions. Our collective team saves hours weekly by implementing DAS42’s holistic data governance strategy for our first-, second-, and third-party data.”
With Subscriber Analytics, businesses will also be able to:
- Personalize the customer experience by aggregating subscriber behavior and engagement metrics, helping business intelligence and marketing teams save time, create bespoke campaigns and improve customer relationships.
- Predict trends with transactional data to inform business strategy and accurately forecast revenue, helping business leaders to make faster and better-informed decisions
- Prevent customer churn allowing for the organization to keep the subscriber base they have, as well as focus on cross-sell and up-sell opportunities
“DAS42’s Subscriber Analytics solution leverages the value of Snowflake’s Media Data Cloud to innovate and accelerate data-driven insights,” said Adrian Bolosan, Industry Principal, Media, Entertainment & Advertising at Snowflake. “By seamlessly integrating with Snowflake’s unified platform, DAS42’s Subscriber Analytics solution empowers customers to unlock the full potential of their data. Together, we are not just providing a solution; we are helping to modernize organizations’ approach to data intelligence to help them overcome challenges and achieve success in the initiatives that are most important to their business.”
SOURCE: Businesswire