On August 27, 2024, Data Axle, a prominent provider of data-driven marketing and business intelligence solutions, successfully implemented its Audience360 system for two new enterprise clients. This fully configurable, cloud-based platform delivers comprehensive data management and distribution capabilities. The deployments, that serve clients in the telecommunications and healthcare insurance sectors, are distinguished by their complexity and extensive application. These implementations highlight a period of significant growth for Data Axle as it broadens its technology and data management offerings to enhance next-generation marketing solutions for its clients.
As the line between personal and professional identities blurs and AI integration becomes more prevalent, the demand for accurate and audience-focused data has intensified. Audience360 aims to deliver the clean data necessary for effective marketing strategies and campaigns.
For both B2B and B2C marketers, activating clean datasets and integrating them into technology platforms is crucial for achieving comprehensive customer insights. Data Axle’s investment in identity resolution enhances connections between client and third-party data sources, enabling more effective marketing solutions.
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Jay Bakshi, Chief Growth Officer of Welcome Health, Inc., emphasized, “Ensuring our CRM, sales, CDP, and analytics platforms are powered by clean data is vital for targeted and efficient growth. By overcoming data silos and adopting innovative methods, we empower our teams to excel.”
Data Axle continues to lead in high-quality data utilization, integrating clean data with clients’ tech infrastructures, including private clouds, to enhance operational efficiency without disrupting existing workflows.
Sumit Bhalla, Chief Operating Officer of Enterprise Solutions at Data Axle, remarked, “We believe our technology, team expertise, and vertical-specific data solutions are key to business transformation. Our clients need to maximize their tech investments, including AI, and that’s where Data Axle excels.”