On October 1, 2024, Treasure Data announced the launch of Treasure Data Live Connect for the Snowflake AI Data Cloud. This new integration allows organizations to securely and efficiently access, utilize, and enhance data between Treasure Data’s Customer Data Platform (CDP) and the Snowflake platform. With this integration, data teams can minimize operational overhead, gain greater flexibility in data movement, and streamline security governance and control.
“We are excited to introduce our Live Connect ‘zero-copy’ integration with Snowflake, utilizing Snowflake’s native query interface and federated query capability,” said Kaz Ohta, CEO and co-founder of Treasure Data. “Modern enterprises require their CDP to effectively utilize and activate the vast amounts of data stored in platforms like Snowflake to enhance customer experiences. We developed Treasure Data Live Connect to seamlessly link Snowflake’s AI Data Cloud with our CDP, enabling businesses to efficiently and securely manage their data while engaging their customers. This provides companies with the best of both worlds, offering flexibility to adopt their preferred architecture.”
Live Connect features two key capabilities:
- Federated Query: Treasure Data CDP can query and utilize data stored in Snowflake by leveraging Snowflake’s native query interface alongside our federated query capability.
- Easy Sync: Simplifies the process of transferring multiple tables from Snowflake into Treasure Data.
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This integration simplifies data connectivity between platforms such as Snowflake’s AI Data Cloud and Treasure Data CDP, providing enterprise marketing and data teams with increased flexibility and cost control. It also enables marketing teams to quickly access rich data sets for audience segmentation and activation. Treasure Data empowers joint customers with seamless data movement and activation, streamlining security governance, reducing operational overhead, and enhancing customer engagement, ultimately unlocking the full potential of their data.
“Treasure Data’s commitment to facilitating Snowflake’s mission to mobilize global data is evident in the launch of Live Connect,” stated David Wells, Industry Principal for Media, Entertainment, & Advertising at Snowflake. “Our collaboration with Treasure Data will generate significant value across the Snowflake AI Data Cloud, supporting more efficient and effective omni-channel journey activations.”