In this Martech360 Podcast episode, host Samarth sits down with Martin Kihn, SVP Strategy, Marketing Cloud at Salesforce, to explore the evolution of marketing technology, the rise of Customer Data Platforms (CDPs), and the complexities of ethical data use in a rapidly changing digital world. With over 15 years of experience shaping customer experience and martech strategies, Martin shares invaluable insights on aligning cross-functional teams around unified customer data, particularly through the transformative power of CDPs.
Martin discusses the importance of creating a seamless customer experience across digital channels by breaking down organizational and technological silos. He also addresses the challenges brands face in adapting to a cookie-less environment and the steps needed to build resilient, first-party data strategies that prioritize transparency and customer trust.
As a leading voice in martech, Martin offers practical advice on deploying AI responsibly within customer interactions, emphasizing that brands should use AI in a way that respects customer data privacy and meets business goals. He explores how Salesforce is evolving its offerings, including accessible tools for small and medium businesses and updates in AI, to keep pace with the industry’s dynamic needs.
This episode is a must-listen for marketing professionals, tech enthusiasts, and business leaders interested in the future of martech, from ethical data practices to the accelerating adoption of digital experiences across emerging markets. Join Samarth and Martin to gain valuable perspectives on building customer-centric strategies in the modern marketing landscape.