S4Capital’s operating brand Media.Monks, a digital-first, data-led advertising and marketing services company, has launched Persona.Flow, a professional managed service that gives brand marketers the ability to talk to their data. Persona.Flow marks a notable expansion to the existing Monks.Flow service. It addresses a unique need within enterprise AI workflows by converting owned customer data into dynamic consumer personas. This transformation allows marketers to interact in real-time, significantly augmenting their speed to market.
Persona.Flow offers a user-friendly interface to help brands streamline strategy workflows, increase their precision, and democratize deep data insights. Its core technology is driven by a robust RAG framework that synergizes brand-owned data and factual data from extensive consumer and market research libraries provided in partnership with data driven marketing firm Claritas.
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Designed as a cost-effective alternative to traditional focus groups, Persona.Flow negates the need for the weeks of planning and deliberation that are commonly associated with building consumer intelligence. The service amplifies speed to market by delivering detailed, granular insights in real time and in natural language, making it easier than ever to respond to market trends as they emerge.
Owning a comprehensive dataset is crucial for brands to future-proof themselves and stay competitive in today’s data-intensive and AI-dominated creative landscape. This owned data fuels the AI workflows that brands increasingly rely on to deliver relevant content that audiences crave. Persona.Flow serves as a reliable, single source of truth for all of a brand’s marketing data, fostering the discovery of new creative concepts that may in turn generate further data based on their performance with real audiences.
As a consultative AI partner, Media.Monks aids brands in leading the new economy and becoming AI-first through the deployment of customized solutions. Unhindered by traditional agency compartmentalization, Media.Monks’ in-house team of data scientists, machine learning engineers, and creatives boast profound expertise in AI and machine learning technologies. Consistently at the forefront of integrating and applying these technologies, Media.Monks is pioneering a revolutionary commercial model for the marketing and advertising industry that addresses brands’ most urgent commercial requirements.
SOURCE: PRNewswire