New Form Builder & Library from Instapage Aims to Optimize Landing Page Efficiency

On October 7, 2024, Instapage, a leading software solution that empowers marketers to design, optimize, and personalize landing pages without needing coding or design skills, unveiled its new Form Builder and Form Library.

These new tools enable users to quickly create custom, lead-generating forms for their landing pages. The forms will be stored in the Form Library, accessible from workspaces and landing pages, allowing users to easily reuse them. This helps marketers speed up the launch of their landing pages and campaigns.

With the Instapage Form Builder and Library, users can:

  • Build forms quickly, even outside their landing pages
  • Create forms without code using drag-and-drop fields
  • Customize forms with various field and style options
  • Reuse forms across multiple landing pages within the same platform
  • Manage forms easily and efficiently
  • Launch landing pages and campaigns faster

These new features eliminate the need for additional tools or embedding form codes, offering a seamless experience. Instapage aims to provide an all-in-one landing page solution, equipping customers with everything they need to create high-converting landing pages and maximize ROI on their campaigns.

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Instapage’s comprehensive platform also includes a drag-and-drop landing page builder, hundreds of conversion-focused templates, A/B testing capabilities, AI-driven ad optimization, AI copywriting assistance, real-time collaboration tools, Heatmap insights, and a robust analytics dashboard.

Acquired by airSlate in 2023, a business productivity and automation solutions leader valued at over $1 billion, Instapage supports more than 100 million users globally. The platform has helped businesses like Verizon and Lattice supercharge their digital advertising by empowering marketing teams to create high-converting landing pages without technical expertise.

Instapage is a marketer’s best friend in today’s cost-conscious, results-driven environment,” said Saranya Babu, General Manager of Instapage. “By providing the tools needed to launch campaigns and generate leads without relying on technical experts, Instapage makes marketers self-reliant and enables them to thrive with lean teams and tight budgets.”

The Form Builder and Form Library are designed to make form creation, management, and reuse easier across all landing pages in a single platform. Whether the goal is saving time, streamlining the marketing stack, or boosting conversions, Instapage has the solution.

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