Numerator, a leading data and technology company specializing in North American market research, is joining forces with Kantar’s Worldpanel division to establish a groundbreaking global consumer data organization. Numerator brings its proprietary first-party consumer data and advanced technology expertise in the U.S. and Canada, while Worldpanel sets the benchmark for consumer data across 49 countries outside North America. Together, they serve the majority of the top 100 global FMCG manufacturers and retailers.
This new entity will provide access to verified first-party consumer data representing nearly five billion consumers worldwide. As privacy and data sovereignty continue to shape the industry, Numerator remains steadfast in upholding industry-leading privacy practices to ensure consumer trust.
Eric Belcher, CEO of Numerator, will lead the newly combined organization, which will operate globally under the Numerator brand. The company will align its operations with local regulations across its markets.
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“Brands, retailers, economists, and Wall Street analysts rely on permissioned, differentiated data to stay ahead of consumer trends. Numerator and Worldpanel capture over one million global shopping trips daily, and we use patented methodology to process them,” said Eric Belcher, CEO, Numerator. “Our ownership of this data ensures that it is complete and unrestricted, meeting the growing demand for domain-specific data to fuel AI models.”
The company’s data solutions are integral to understanding consumer and shopper behavior, enabling marketers to create precise audience segments and measure advertising impact. With its expanding role in predictive analytics, the data also supports AI models in forecasting trends, uncovering opportunities, and delivering personalized experiences on a global scale.
Headquartered in Chicago, Illinois, the combined organization will employ 5,800 professionals worldwide. Guillaume Bacuvier, CEO of Worldpanel, will continue to oversee the business outside North America, reporting to Eric Belcher.
This new global leader in consumer data is positioned to empower brands and retailers with unparalleled insights, setting the standard for data-driven decision-making across industries.
SOURCE: kantar