Publishers Clearing House (PCH) Media, a leading provider of zero- and first-party data solutions, announced the launch of the Company’s new web and mobile-app experiences developed to enhance and elevate user experience. PCH is doubling down its 70-year legacy of consumer engagement and distinct winning value proposition, offering users more chances-to-win through more compelling content and experiences, while simultaneously creating better environments for marketers. PCH Media now provides more opportunity to reach first-looks and younger users, and the ability to optimize campaigns with reliable, authenticated, safe, and high-quality audience data.
PCH brings enhanced user experiences to our digital properties across sweepstakes, free games, and more, empowering marketers to connect with real and relevant people in brand-safe environments without the use of third-party cookies.
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- Weekly Grand Prize: Weekly Grand Prize makes PCH always-on and always imminent. With eight prizes always available and one given away every week, users are incentivized to return to the website daily to enter to win. This new experience is fully supported by user acquisition efforts, building brand affinity across new and younger audiences. Marketers will also benefit from the elevated, uncluttered environment, providing better exposure to these essential consumers. The next Weekly Grand Prize offered will be a 2023 Ford Escape Platinum, which will be awarded to a lucky winner on November 21, 2023.
- Engaging Apps: PCH Media is launching additional mobile games with limited ads to further increase user engagement and retention, providing premium ad space for marketers. One of the newest launches, Treasure Match – a free, immersive Match 3 game — is already available in app stores. Additional games and updates to PCH’s already successful apps will be launched in the coming months, including Royal Solitaire, Wordmania, and more.
- Daily Polls: PCH Media will soon introduce daily polls on Weekly Grand Prize, which will bolster and enrich our authenticated zero- and first-party data, while providing a fun way for users to engage on our site. As always, data collected is with privacy compliance front and center.
“Consumer engagement and enjoyment has been the core of our business for 70 years, and we’re committed to continuously enhancing how everyone can play and win on PCH properties,” said Andy Goldberg, President and CEO, PCH. “Our new enticing environments and chance-to-win opportunities will keep existing and new users coming back to our apps and web experiences on a daily basis.”
“Our enriched consumer experiences are designed to drive heightened engagement with superior ad space for our brand marketing clients,” said John Andrade, Head of Analytics, PCH Media. “With accelerating third-party cookie deprecation, brands are looking for new ways to get in front of key audiences. Our robust first-party data from 100% registered, reliable, and real users – which will only grow with these new initiatives – is in high demand.”
SOURCE: Businesswire