Treasure Data has launched its CDP Trade-Up program, designed to streamline the transition for businesses moving from their existing customer data platform (CDP) to Treasure Data CDP in as little as one month. The initiative offers incentives to reduce the cost of migration and includes the proprietary Migrator Toolkit, which accelerates the migration process.
“We’ve helped over 50 companies break free from CDPs that overpromise and underdeliver, yet many still feel stuck – but not anymore,” said Kaz Ohta, CEO and co-founder of Treasure Data. “Our CDP Trade-Up program offers a fast, frictionless way for companies to migrate to the last CDP they will ever need. Data and marketing leaders immediately start seeing the business value a CDP should deliver after switching: more revenue per campaign, faster campaign launches, and no volume, speed or channel limitations as they scale.”
CDPs are essential for powering personalized customer experiences that drive acquisition, retention, and lifetime value. However, many businesses encounter challenges with long implementation times, complex products, and scalability issues. Treasure Data’s leadership in the CDP space was recognized in all three major independent analyst evaluations, a testament to its ability to fulfill the promises of a next-gen CDP.
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The CDP Trade-Up program offers a range of benefits to ease the transition:
CDP Contract Relief
Global enterprises can effortlessly transition to Treasure Data without business interruptions or the burden of overlapping payments with their current CDP. Qualified companies will only begin paying for Treasure Data once their existing CDP contract concludes.
CDP Migrator Toolkit
With extensive experience in CDP migrations for Global 2000 companies with complex data environments, Treasure Data’s Migrator Toolkit is designed to ensure a seamless and quick transition. Drawing from over 50 successful CDP migrations, the toolkit uses both professional services expertise and AI to accelerate the process.
Key features of the Migrator Toolkit include:
- Swift Use Case Migration: Migrate existing use cases in just a matter of days or weeks*, leveraging your current CDP’s data model and Treasure Data’s schemaless architecture.
- Faster Implementations: Benefit from pre-built, industry-specific workflows that fast-track the process.
- Scalable Optimization: Optimize and scale both existing and new CDP-powered use cases to drive ROI and cost savings.
“After switching to Treasure Data, our marketing team is finally empowered,” shared a verified G2 reviewer. “With our previous vendor, we started encountering issues where we couldn’t effectively use large volumes of data, despite having very specific configurations for our channels, audiences, and permissions. Since the switch, we can now handle all the data volumes we need and have been able to store, split, and use the data per our unique business requirements from day one.”
Treasure Data’s CDP Trade-Up program offers businesses the tools and support to make a swift and seamless transition to a more powerful and scalable solution, ensuring that data-driven marketing initiatives can thrive without limitations.