HG Insights®, the global provider of data-driven insights to 90% of Fortune 100® B2B tech companies, has announced an updated integration to the flagship HG Platform. This important improvement enables users to leverage insights from the HG dataset within LinkedIn advertising campaigns, empowering customers to boost digital engagement by concentrating hyper-targeted messages on only the most engaged, most relevant audiences to navigate rapidly changing markets.
“We continue to build key integrations into our flagship solution, HG Platform, with this updated integration to LinkedIn Campaign Manager”
In today’s market, 71% of consumers expect companies to deliver personalized interactions1. For a competitive advantage, businesses must develop a granular digital marketing strategy to grow. The HG Insights LinkedIn Connector allows users to create customized audience segments to boost engagement by delivering the right messages to the best-fit audiences. With just a few clicks, customers can add HG’s company-level insights and apply technology filters to audience segments within LinkedIn Campaign Manager. These additive insights empower customers to deliver more relevant digital advertising campaigns by targeting prospects that require their product or service on the LinkedIn platform, the world’s largest professional network.
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Operationalize Quality Data and Drive Quality Results
HG Insights gives customers access to industry-leading Technology Intelligence with broad coverage of 12 million companies and 15,000+ installed technologies. The HG Insights LinkedIn Connector enables:
– Unique Audience Segmentation: Leverage the power of the HG Platform by utilizing specific firmographic, technographic, Contextual IntentTM, and install data to help build custom audiences for LinkedIn Campaign Manager
– Improved Campaign Planning: Easily size audiences before spending on ads to build a more targeted strategy for higher impact campaigns
– Drive LinkedIn Advertising Campaign Performance: Dramatically increase awareness, engagement, and lead generation with targeted messaging to potential customers
– Identify Strategic Intent and Prioritize Revenue Potential: Focus advertising campaigns on companies with general interest, activity, and future opportunities that benefit the most from your offering or align thematically with your campaigns
“We continue to build key integrations into our flagship solution, HG Platform, with this updated integration to LinkedIn Campaign Manager,” says Rob Fox, CTO of HG Insights. “This solution supports a 90% account match rate. When coupled with our Contextual IntentTM solution, customers can further target prospects based on when they have a propensity to purchase, delivering the highest conversion rate possible.”
“Marketers understand the value of engaging with potential buyers on LinkedIn, but many are challenged with how to optimize which accounts to target and when,” says Darcy Moss, Senior Director of Product Marketing. “By connecting HG Insights’ high-quality data, with advanced targeting through the Opportunity Generator™, we’re enabling teams to sync these targets to LinkedIn Campaign Manager resulting in optimized ad spend and enhanced campaign outcomes.”
SOURCE: Businesswire