Loesch has particular expertise in technology, consumer, media/entertainment and subscription services
Chief Outsiders, a collective of more than 100 part-time Chief Marketing Officers who engage with small and mid-sized businesses, has added veteran digital media, and consumer marketing executive Amy Loesch to its rapidly-growing team of CMOs.
Adept at working with CEOs of media and consumer companies to launch and grow digital products and services, Loesch now is available for right-sized client engagements with the companies that comprise Chief Outsiders’ client base.
A digital executive, innovative leader and executer, Loesch has proven success in customer acquisition and revenue growth, building brands, and leading martech strategy and development.
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In her most recent role as SVP of Marketing for live subscription sports platform, FloSports, Loesch drove subscriber growth of more than 70 percent during her tenure. Prior, Loesch was the VP of Audience Development and Channel Innovation at Gannett/USA Today Network, where she grew digital subscription revenue across 78 local news sites by 180% over three years, and built the digital marketing function from the ground up. Loesch delivered similar outsized results in subscribers, sales, and revenue while leading marketing efforts for The Wall Street Journal Digital Network, The Walt Disney Company, Yahoo! and HBO.
“Amy has an entrepreneurial spirit with a passion for growing businesses with limited resources and building and managing teams,” said Clay Spitz, Managing Partner, Chief Outsiders. “She has particular success in emerging technologies, and keen experiences with subscription service models.”