Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
Top 10 News from this Week
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In Marketing Automation news this week…
Madison Logic Named the Only Challenger in the 2022 Gartner® Magic Quadrant™ for Account-Based…
Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, announced that it has been positioned by Gartner as a Challenger in the 2022 Magic Quadrant for Account-Based Marketing Platforms. Evaluated among seven vendors globally, Madison Logic was recognized for its ability to execute and completeness of vision.
6sense Named a Leader in the 2022 Gartner Magic Quadrant for Account-Based Marketing Platforms for…
6sense, the leading platform for B2B organizations generating predictable revenue, announced that it has been named a Leader in the December 2022 GartnerⓇ Magic Quadrant™ for ABM Platforms report for the second consecutive time. 6sense is positioned highest for Ability to Execute and furthest for Completeness of Vision in the Leaders’ Quadrant.
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In Social Media Technology news this week…
AiAdvertising Launches Next-Generation Investor Website
AiAdvertising, Inc, a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) to build software for today’s marketing leaders, announced the debut of its new investor relations website.
The new IR website has been designed to be more dynamic, user friendly and content rich, best showcasing a fully revamped suite of investor relations materials, information and tools including a press release feed, current share price, SEC filings, corporate governance information, an IR calendar and investor presentation. Created with user experience in mind, the website has been optimized across all devices, including desktop and mobile.
Disqo Releases Industry-First Full-Funnel Normative Benchmarks for Social Media Campaigns
Customer experience (CX) intelligence platform DISQO™ released its first “Assessing Ad Impact in Social Media” report with unprecedented normative benchmarks for social media campaign effectiveness. The report compares the brand and outcomes lift performance of social media to that of other digital channels in hundreds of ad campaigns DISQO measured over the last 18 months.
Piano Broadens Global Footprint and Social Media Publishing Capabilities
Piano, a leading digital experience platform, announced it is increasing its European support team for SocialFlow by Piano to better serve clients worldwide, while also adding enhanced functionality to the platform. Piano acquired SocialFlow, a social distribution and marketing platform for media companies, earlier this year.
“We are really excited to bring SocialFlow by Piano to our global markets and to continue adding features to the product,” said Michael Silberman, EVP, Strategy and Social, Piano. “We’re focused on providing value and efficiency across multiple distribution channels and the latest addition of Instagram link in bio means that publishers won’t need to use separate tools to publish posts and drive traffic from Instagram.”
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In Mobile Tech news this week…
WMX Taps Zype to Help Launch its First FAST Channels
Leading video API and infrastructure platform, Zype, has successfully helped WMX (Warner Music Experience) launch multiple free ad-supported streaming TV (FAST) channels, exclusively on The Roku Channel.
WMX, the next-generation artist services, media & creative content division of Warner Music Group, launched three 24/7 linear channels – WMX Pop, WMX Rock, and WMX Hip-Hop – on The Roku Channel by leveraging the Zype Streaming Platform, Zype Playout, and the Company’s award-winning premium support and professional services.
Versus White-Labels its Tech through MiniGames in B2B Play
VersusGame is a product used by thousands of creators, content publishers, and brands to publish their videos in an interactive game format, allowing their users and viewers to predict against their friends, influencers and celebrities for free, for fun, or to win cash and other prizes. The company’s vision has always been to gamify the human experience by connecting people and rewarding them for their predictions.
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In Marketing Analytics news this week…
Vonage Launches Salesforce Shield Security for Vonage Contact Center
Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, today announced the availability of Salesforce Shield for Vonage Contact Center (VCC) and Vonage for Service Cloud Voice (SCV). This provides additional compliance with corporate and industry requirements and added security features for agents using Vonage Contact Center integrated with Salesforce that enhances customer engagement while protecting customer privacy.
Reckitt Selects Amperity to Maximize the Value of First-Party Data at Scale
Amperity, the leading Enterprise Customer Data Platform (CDP) for consumer brands, announced Reckitt, a global consumer packaged goods company (CPG), has selected Amperity to maximize the value of its omnichannel customer data to deliver relevant, personalized customer experiences.
SingleStore Announces Key Innovations for World’s Only Unified Database Built for Real Time
SingleStore, the cloud-native database built for speed and scale to power real-time applications, announced the general availability of its 8.0 release, which features even faster analytics, improved developer experience and greater ease of use. The new release is a testament to the company’s speed of innovation and impressive momentum. SingleStore was also recently recognized as a ’Strong Performer’ in the Forrester Wave™: Translytical Data Platforms, Q4 2022 and launched SingleStore Connect, a cloud-based partner ecosystem showcasing the extensive SingleStore partner network and empowering customers to create fast and interactive real-time applications. SingleStore Connect already lists AWS, IBM, Intel, Looker (Google Cloud), SAS and TIBCO, among others, in its ecosystem.
MarTech Expert Quote Of The Week
MarTech360 Interview With Marcel Hollerbach, Chief Innovation Officer, Productsup
“As companies face budget cuts and struggle to drive revenue, a P2C strategy can actually be more cost-effective, as it helps companies do more with less.”