Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
Top 10 News from this Week
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In Marketing Automation news this week…
EMX by Big Village Partners with Scope3 to Introduce the Industry’s First Open Exchange Green…
EMX by Big Village, the leading Premium SSP and end-to-end programmatic technology focused on the planning, buying, and measurement of CTV and omnichannel media, announced it is partnering with Scope3, the source of truth for digital supply chain emissions data, to bring the first ever green media product to open exchange programmatic media buying. EMX’s Open Exchange GMP (Green Media Product) is a carbon-neutral media product powered by Scope3, offering media buyers the opportunity to measure and compensate for the carbon emissions of their advertising campaigns
Clinch and Sojern Join Forces to Enhance Travelers’ Path to Purchase
Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the omnichannel campaign activation platform, announced a new relationship with Sojern, a leading provider of digital marketing solutions for travel, to bring enhanced workflow automation and omnichannel dynamic creative optimization (DCO) capabilities to travel marketers.
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In Social Media Technology news this week…
Fox Corporation and Innovid Strike Multi-Year Partnership for Cross-Platform Measurement
Innovid announced a partnership with Fox Corporation to measure cross-platform viewing consumption across its industry-leading portfolio of news, sports, entertainment, and streaming properties. FOX plans to use InnovidXP, Innovid’s cross-platform TV measurement solution, to further accelerate its efforts to unify and facilitate new ways of measuring ad delivery, impact, and performance across its portfolio.
Today’s announcement is an expansion of the partnership that Innovid and Tubi, FOX’s leading free ad-supported streaming service, commenced last year.
Uncommon Goods Connects With Holiday Shoppers Through New TV Campaign
Online retailer Uncommon Goods launched a national TV advertising campaign this week in partnership with All-Inclusive TV agency Marketing Architects.
Since 1999, Uncommon Goods has connected independent artists and makers with consumers looking for unique products. Known for its curated selection of one-of-a-kind gifts and experiences, Uncommon Goods is the place to discover unusual items you didn’t know existed. After growing the business through a combination of digital and print marketing, Uncommon Goods saw TV advertising as an opportunity to reach new audiences at scale.
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In Mobile Tech news this week…
Socialty Pro CEO, TikTok Expert and Vertical Video Speaker Austin Armstrong honored at 2022 Video…
Socialty Pro CEO, entrepreneur, BusinessTOK Podcast Host, TikTok Influencer, and lifelong digital marketer Austin Armstrong was honored at the national Video Marketing World conference (Oct 6-8, 2022) in Dallas, Texas, last week. Conference organizers Scott Simson, Camber Simson, and Chas Wilson recognized Armstrong with a special Dark Horse Society Award for building a $1+ million annual revenue company for @SocialtyPro, which is a full-service digital marketing agency specializing in TikTok marketing for business and Search Engine Optimization – without paying for any ads
Pixalate Releases Industry’s First Children’s Privacy Index for Mobile Advertising:…
Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the Children’s Privacy Index for Mobile Advertising, a new addition to the Company’s suite of Indexes, which are used by the global digital advertising industry for quality and compliance benchmarking.
The Children’s Privacy Index for Mobile Advertising addresses compliance vulnerabilities in the ad tech supply chain resulting from Google and Apple’s failure to designate which apps in their stores are child-directed as defined by the Children’s Online Privacy Protection Act (COPPA).
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In Marketing Analytics news this week…
Weave Adds New Features to Online Scheduling Tool
Weave, the all-in-one customer communication and engagement platform for small business, announced a slate of new features in its Online Scheduling tool.
The new Online Scheduling & Text Connect features, originally launched in 2021 as Web Assistant, give small practices a way to let patients schedule appointments directly from their website, saving staff time and letting them capture more business each day. Using Weave Online Scheduling, offices can customize their online calendar with appointment types, providers, and schedule availability, giving patients what they need to book the right appointment without picking up the phone.
Tealium zeroes in on trust with global compliance-backed solution
Tealium, the largest independent and most trusted customer data platform (CDP), announced its latest set of enhancements to its suite of data-driven strategies to produce and implement a better trusted customer view. Tealium’s capabilities produce an enhanced quality customer view that not only reflects the entire customer relationship, but is built on a trustworthy foundation to create better customer experiences, all while honoring privacy preferences in today’s highly-regulated world.
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In Marketing Content news this week…
Skyword Adds Idea Centers to its Content Marketing Platform to Expand Brands’ Access to…
Skyword, the leading content creation software and services company, today announces the beta launch of Idea Centers, which offer marketers the ability to source new content ideas from creators across Skyword’s global talent network. With access to more ideas from elite creators and subject matter experts who know what content resonates with their target audiences, brand marketers can optimize the ideation process, improve the quality and originality of their content, and reduce content redundancy.
“We see our Creator Community as a source of strength and flexibility. Broadening their ability to pitch to clients and business verticals means more diversity of content ideas for clients, more opportunities for creators, and stronger engagement with the creator authoring the piece,” says Darryl Gehly, CSO of Skyword.
Bloomreach Announces Q3 Product Launches, Revolutionizing Personalized E-Commerce with Advanced…
Bloomreach, the world’s #1 Commerce Experience Cloud, announced it launched more than 15 new product features in the third quarter of 2022, delivering continued innovation for its customers as the company revolutionizes what’s possible for e-commerce personalization. With advanced features added across the company’s Engagement, Discovery, and Content product pillars, Bloomreach now offers practitioners even more ways to drive impactful business results, fast ROI, and lasting customer loyalty.