PathFactory, a leading B2B content intelligence and personalization platform, has announced a strategic integration with ZoomInfo, a premier revenue intelligence platform. This collaboration redefines how B2B marketers understand and engage website visitors by converting anonymous traffic into actionable insights, enabling dynamic content personalization at scale.
The integration leverages ZoomInfo’s Reverse IP Lookup technology, providing real-time visitor intelligence directly within the PathFactory platform. By identifying previously unknown website visitors and enriching their profiles with detailed firmographic data, joint customers can personalize content experiences instantly, optimizing engagement and accelerating conversions.
“Our new integration with ZoomInfo represents a giant leap forward in terms of buyer journey personalization,” said Dev Ganesan, CEO and President of PathFactory. “We know buyers want to self-serve through their buyer journey. To meet this need, we’re giving marketers the ability to understand and engage their audience in real time.”
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“In today’s digital landscape, understanding your website visitors is no longer a luxury—it’s a necessity,” said Carl Koussan-Price, SVP of Marketing at ZoomInfo. “Our integration with PathFactory transforms anonymous web traffic from a black box into a crystal-clear window of opportunity. Now, marketers can instantly connect with the right prospects, delivering personalized experiences that turn casual visitors into engaged customers.”
Key Benefits of the PathFactory and ZoomInfo Integration:
- Instant Visitor Enrichment – PathFactory automatically retrieves in-depth business intelligence on website visitors, uncovering engagement opportunities without manual intervention.
- Dynamic Content Personalization – With enriched real-time data, PathFactory instantly adapts content experiences, ensuring visitors receive highly relevant, targeted content based on their company profile and interests.
- Advanced Analytics – Marketers gain deep insights into content engagement, analyzing visitor interactions by industry, company size, and location to optimize future campaigns.
- Seamless, Scalable Implementation – The integration is quick to deploy, requiring minimal setup, so sales and marketing teams can immediately leverage enhanced visitor intelligence with zero additional effort.
By combining PathFactory’s AI-driven content intelligence with ZoomInfo’s best-in-class business insights, this integration equips marketers with a powerful competitive advantage—turning web traffic into valuable engagement opportunities and accelerating the buyer journey like never before.