Freeman, a global leader in the events industry, has announced the acquisition of Tag Digital, a full-service digital marketing agency specializing in innovative solutions for event organizers across EMEA, APAC, and North America.
This strategic acquisition strengthens mdg, a Freeman company, by integrating Tag Digital’s cutting-edge marketing expertise, allowing mdg to better serve trade show organizers and associations while expanding its footprint into new international markets. Tag Digital has earned a reputation for delivering data-driven digital marketing strategies that drive engagement and attendance at some of the world’s largest trade shows, professional associations, and conferences.
“With millennials and Gen Z increasingly shaping the workforce, digital marketing is more critical than ever as the first channel these generations turn to for information and inspiration – both in their personal and professional lives,” said Janet Dell, Freeman CEO. “By combining best-in-class digital marketing capabilities and leveraging AI-driven tools, mdg is positioned as the go-to agency for strategies that engage today’s attendees while setting events up for sustained growth.”
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The acquisition underscores Freeman’s commitment to providing event organizers with forward-thinking, customer-centric solutions. With Tag Digital’s expertise in AI-powered marketing technology, mdg will be equipped to deliver more efficient, cost-effective, and impactful digital marketing solutions for clients worldwide.
“Tag’s innovative digital marketing expertise is the perfect complement to mdg’s strategy and integrated marketing offerings, enhancing our ability to deliver impactful strategies and expand into key global markets like EMEA and APAC,” said Kimberly Hardcastle, President of mdg. “This will strengthen mdg’s position as a leader in marketing innovation, ensuring we continue to meet the evolving needs of our clients while driving future growth.”
“Over the past several months, we’ve worked closely with mdg and have been consistently impressed by our shared values, collaborative spirit, and commitment to delivering exceptional results for clients,” said Laura Davidson, Tag CEO. “We’re excited to embark on this next chapter together.”
With this acquisition, Freeman continues to evolve its digital marketing capabilities, ensuring event organizers have access to industry-leading solutions that maximize audience engagement, drive attendance, and deliver measurable results on a global scale.