Beyond Ordinary Events, Inc. and POSSIBLE, the premier marquee marketing event, announced that Google will bring the transformative Human:Human (H:H) experience to POSSIBLE for the first time ever. Designed with a human-centered approach, H:H empowers participants to build stronger cultures, companies, and communities. Google will exclusively debut this immersive, in-person inclusive leadership experience at POSSIBLE on Thursday, April 18 at 8:30 am ET.
H:H breaks learning paradigms using experiential design to create and sustain behavior change focused specifically on navigating systems, behaviors, and the weight we carry in service of transformative human engagement. The transformational experience will create meaningful connection points between Google/YouTube and its high-value customers and partners – first focusing on those in the marketing world at POSSIBLE. By bringing this experience to events, Google aims to create meaningful value beyond its product innovation through its commitment to a diverse, equitable, and inclusive industry by investing in developing the future of inspired, inclusive leaders.
“We are at an inflection point in our industry, as senior leaders are being asked to balance business transformation, shape company culture, develop talent in their organizations and uphold their leadership commitments to diversity, equity and inclusion. These leaders play a pivotal role in transforming humanity, and are looking for partners who can help them develop tools to become better leaders,” said Anne Marie Nelson-Bogle, Vice President, YouTube Ads Marketing. “Built in partnership with Performance Paradigm, Human:Human is our answer to those who are looking to build Inclusive Leadership capabilities. It’s a truly unique immersive and transformative experience that they can take back to their organizations to enhance their team’s engagement, productivity and sense of belonging.”
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Designed for leaders using a human-centered approach, H:H moves participants to examine their lived experiences, their environments, and the weight they carry – all in service of building stronger cultures, stronger companies, and stronger communities. By fostering workplace dynamics based in meaningful relationships, empathy, and compassion, H:H is building toward a progressive future.
“Google’s H:H initiative will evoke the curious, experimental spirit that we’re bringing to POSSIBLE this year. This experience will set the stage for the future of DEIB in the marketing industry by revealing the roots of what moves our culture forward,” said Christian Muche, CEO and Co-Founder of Beyond Ordinary Events & POSSIBLE. “I’m thrilled that attendees will have the opportunity to immerse themselves in this hands-on, collaborative experience that will be showcased exclusively at the event. POSSIBLE has been committed to these DEIB and cultural representation goals from the very beginning.”
Google returns as POSSIBLE’s premier sponsor to inspire advertisers on the opportunities ahead as we collectively define the future of marketing. Together on stage, Google execs and industry leaders will explore AI’s role in navigating our evolving landscape. Interactive workshops will dive deep on privacy-first solutions and YouTube mastery. Table Talks will offer a forum for marketers to discuss AI in commerce and strategies for a cookieless world. Google-hosted spaces will offer networking opportunities with industry leaders and product experts.
For the first time ever, Google will bring the transformative Human:Human (H:H) experience to POSSIBLE. This immersive program transcends traditional learning paradigms, inviting leaders to examine their lived experiences in a fully curated environment. Designed with a human-centered approach, H:H empowers participants to build stronger cultures, companies, and communities.
POSSIBLE takes place at the Fontainebleau Miami Beach on April 15-17. The tentpole event brings together the most influential marketing, business leaders, and visionaries from technology, digital, media, entertainment, and culture.
POSSIBLE will present 14 tracks of curated content, masterclasses, workshops, an exposition, an outside activation area, VIP networking, and entertainment. More than 200 marketing industry leaders will grace the stages at POSSIBLE. The agenda is live with more speakers, sessions, and celebrity headliners added weekly.
SOURCE: PRNewswire