Genuin, the innovative vertical video community platform, is proud to announce the addition of Matthew Wurst has been named the company’s first Chief Marketing Officer (CMO).
Genuin is a pioneering platform that connects retailers, brands, media networks, creators, and consumers through vertical video. By fostering engagement through organic and sponsored content, Genuin is redefining the landscape of community-based marketing.
Founded by Bhargav Patel, former co-founder, CEO, and Chairman of IQM, Genuin is on the cusp of scaling its operations with a team approaching 50 employees globally.
“The marketing and media industry is experiencing a significant shift towards community-based marketing,” Patel said. “Brands are moving away from mass media and focusing on authentic connections, leveraging first-party data and short-form video. Matt is widely known and beloved as a leader in our space, instrumental in transforming 360i into a world-class integrated marketing firm. Rahul’s expertise in scaling tech companies, raising capital, and financial planning will be invaluable as Genuin enters its next phase of expansion.”
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Genuin’s AI-driven, no-code solution allows brands to retain first-party data, create engaging content, and monetize their communities. This innovative approach provides a third option for digital advertising, beyond on-site and off-site channels: Community Media Networks.
Matthew Wurst – CMO
Wurst brings over 25 years of marketing expertise to Genuin. In his role as CMO, Wurst will oversee all strategic branding and marketing initiatives, including revenue marketing, corporate marketing, and product marketing. His extensive background includes executive positions with leading agencies and tech startups. As the co-founder of Mint, a blockchain-based marketing solution, he pioneered innovative Web3 experiences for top-tier clients.
“Genuin is at the forefront of this evolution, offering a unique platform that empowers brands to own their video-based communities, foster social engagement, and generate revenue from their media spend,” Wurst said. “I’m beyond ecstatic to usher in a bold new plan as Community Media Networks are giving brands new platforms for content distribution, keeping media dollars within their own ecosystems, driving down customer acquisition costs, and amplifying lifetime value.”
SOURCE: PRWeb