Vendelux, the first AI-powered event intelligence platform, announced the debut of its inaugural Event ROI Index, a ranking of 100 top enterprise brands based on the ROI derived from their in-person event strategy and budget. For the Event ROI Index, Vendelux leveraged its proprietary 65M+ data points from over 160,000 events to quantify the business value of leading enterprise brands’ events strategies; to identify the variables that most impact event ROI; and to determine areas for optimization with regards to in-person event attendance, sponsorship, and speaking engagements for businesses to derive the best outcomes.
“In a complex world of enterprise buyers, where digital and in-person touchpoints all matter to closing a deal, events are truly the foundation of those relationships and of the communities these brands rely on for growth,” said Alex Reynolds, CEO and co-founder, Vendelux. “Each event a brand invests in – whether sending one sales person or having a sponsorship with a massive booth – serves as the glue that binds together various channels’ efficacy to contribute to a lead becoming a customer. We have worked tirelessly to collect, clean, qualify, and analyze the industry’s first dataset looking across hundreds of thousands of events and millions of data points to truly understand the ROI from companies’ strategies as everyone from event marketers, to sales leaders, to CFOs and CMOs seek this visibility as they plan their budgets.”
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Key takeaways for B2B brands from the Event ROI Index include:
- Strategic Importance: ROI doesn’t always scale with spend and meaningful ROI can be derived from the right small or even regional events strategy that hypertargets prospects. Just because everyone else invests in a conference doesn’t make it the right event for your business outcomes. The more unique a strategy, the more effective it can be.
- Precision and Insight: Precision around individual event investments and measuring granular ROI is possible today. Anecdotal or experiential reasoning for keeping an event on your annual plan is no longer sufficient. Numbers matter to everyone inside of an organization now more than ever, and with greater precision will come greater respect and, with it, potential budget.
- Room for Improvement: Top brands in the study maxed out at a score of 7.2 out of a possible 10; to derive greater ROI from events, enterprise brands should focus on gaining a better understanding of where their strategies fail to ensure they stand out from the crowd.
Vendelux created the Event ROI Index as countless enterprise brands used the platform to derive a better understanding of where competitors were investing their event budgets. The clear desire for granular insights into event strategies, attendees and attendee profiles, cost transparency, and alignment with a company’s own CRM data prompted the analyses that make up the Event ROI Index results and ensure event marketers, CFOs, and CMOs know that event ROI is quantifiable and meaningful as they head through budgeting season.
Scores were awarded on a scale of 0-10. Pecan AI earned the highest honors on the index with a score of 7.2, followed by the next top five brands: Inmar (6.7), Calendly (6.6), Signifyd (5.9), InMobi (5.6), and Riskified (5.3).
SOURCE: Businesswire