Industry leaders join together to deliver storytelling at scale to help broadcasters drive new business conversations and revenue
SmithGeiger Group’s Elevate division, which specializes in advertising and marketing-related consumer research, and Futuri, the leading provider of AI-driven audience engagement and sales intelligence solutions for broadcasters, today announced the launch of TopLine-Pivot. Specifically designed for the needs of television and digital video sales executives, TopLine-Pivot incorporates world-class offerings from these industry leaders to deliver custom, localized storytelling for sellers at scale.
TopLine-Pivot is designed to empower television and digital video sales executives with a constant stream of updated and easily digestible market research to drive new business conversations and revenue quickly.
At a time when advertisers are demanding data and strategic rationale for every ad dollar, TopLine-Pivot enables sales teams to deliver custom data-driven presentations and infographics based on local qualitative.
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“TopLine-Pivot is like every television and digital video seller getting their own virtual research director and graphic designer to build them custom stories, audience profiles, one-sheets, and mini-presentations in record time,” said SmithGeiger Elevate’s Nicole Bergen. “In the digital age we operate in today, business owners want information they don’t have access to in order to make decisions. They want ideas they haven’t thought of to accelerate their growth. Our sellers must arrive informed and armed with insights to have meaningful conversations in local markets, and TopLine-Pivot is here to make that easy.”
“This is a time of tremendous change for television revenue leaders. The transactional pie is shrinking, and often, there’s little cultural support for developmental business. At the same time, new and disruptive competitors are creating a challenging environment,” said Futuri CEO Daniel Anstandig. “We partnered with SmithGeiger and Nicole Bergen’s Elevate team to create this groundbreaking system that provides turnkey sales intelligence, accelerates sales cycles, and empowers television and digital video sales executives to spend more time doing what they do best — selling.”
TopLine-Pivot will be previewed by Elevate’s founder Nicole Bergen and Futuri Chief Revenue Officer Todd Storch at NAB Show 2022 in the session What Broadcast Brands Need to Know About the Future of Monetization, which takes place on Monday, April 25, at 4p PT in the Capitalize Zone’s Innovation Theater; get more information at futurimedia.com/NABShow2022. You can also learn more about TopLine-Pivot at futurimedia.com/toplinepivotlaunch.