Stirista launched its API Marketing Suite, a comprehensive solution designed to enhance marketing performance through improved data access and integration. This suite aims to address key challenges faced by marketers, such as compatibility, security, and performance issues associated with API usage. By providing real-time insights into demographic, behavioral, and intent-based data, the suite enables marketers to deliver tailored messaging across multiple channels, thereby maximizing their campaign impact.
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The API Marketing Suite includes several specialized tools:
DSP+ API: For managing CTV and display advertising campaigns.
Leads API: Enhances lead scoring and customer nurturing through valuable behavior data.
Visits API: Offers insights into customer journeys for effective multi-touch attribution.
Contacts API: Provides essential contact information to support outreach strategies.
Consumer API: Enriches customer profiles with demographic data for targeted marketing.
Company API: Supports B2B marketing by delivering detailed company insights.
Domain API: Identifies key business contacts for effective lead qualification.
Mike Hilts, SVP of Product at Stirista, emphasized that the suite is designed to empower marketers with immediate access to data that fosters informed decision-making and tangible results. This innovation is expected to streamline workflows and enhance campaign execution, allowing brands to optimize their marketing strategies effectively.
Overall, Stirista‘s API Marketing Suite is positioned as a vital tool for marketers seeking to navigate the complexities of modern marketing landscapes while driving better engagement and ROI from their campaigns.