Imagine you wish to search about the best place to have cupcakes in New York. Who do you resort to for information – your friends or search engines like Google? We are almost certain that your first instinct would be to search online. Let’s consider that you are the owner of the best cupcake shop in town. How do you reach the target audience?
The top SEO ranking factors are essential to help your content rank on various search engines including Google, Bing, Yahoo and others as compared to your competitors. Search engine optimization (popularly known as SEO) is a billion dollar industry that has become extremely essential in recent years, following the boom of digitalization.
Got a plan to rank higher in Google searches at the top of the search engine results page (SERP)? Dive into the world of digital marketing to help analyze where your company’s website stands in accordance with the SEO ranking factors in 2023.
What are Top SEO Ranking Factors According to Google?
Did you know? Google uses over 200 ranking factors in their algorithm in total! These vary from minimal things to major aspects that can help your brand using powerful content. According to Oberlo, Google gets over 99,000 searches per second and accounts for almost 8.5 billion searches each day.F
Google has become a master to set SEO guidelines, so much so that Google Search Essentials properly lays down parameters to help your content rank. In order to increase visibility and boost website traffic, it’s important to abide by these SEO metrics to help ranking on Google.
Algorithms tend to change with time so it’s important to stay updated as per the most recent occurrences. Just as Google says: experience, expertise, authority & trust (E-E-A-T) will eat your competitors and help you reach the top. Also, it is safe to say that it’s important to use ethical SEO practices, also known as white hat SEO, to rank for a longer period of time.
Which are the Top SEO Ranking Factors for Google in 2023?
While optimizing your search organically, there are several SEO ranking factors that are important to be integrated into your brand website. Of course, content is a huge part of it but there are several other factors on which this ranking depends. Let’s peek into the top SEO ranking factors today that are necessary to boost revenue streams:
Ensure Writing Top-Notch Content
Want to help your company reach the summit of success? Write high-quality, top-notch content consistently. Improving the readability of your content while writing so that the readability level is high. For instance, you can use writing tools including Grammarly or WordPress to make sure that your content is error-free, easy to read and hits all the right chords.
User-Friendly Experience to Target Audience
There is an integral need to improve page experience and ensure embedding a mobile-friendly user-interface which will ultimately help to boost user experience. There are several reasons that affect your ranking on web pages. You can track it by measuring factors like the click-through rate and bounce rate.
Are you prioritizing user experience (UX) and ensuring your website is user-centered? Your target audience is the key to helping you boost revenue streams and gain brand authority. Therefore, it’s necessary to allow a smooth viewing experience to your audience and ensure that it’s inclusive, as well as, accessible.
Prioritize Technical SEO For Improving UX
Technical SEO factors involve website structure and content management systems in terms of marketing efforts to ensure the smooth working of your website. If you have added various styles on the website, it might affect the page speed. In case your website takes too long to load, your bounce rate is expected to increase.
This will surely affect your ranking and be one of the factors to sink you to the bottom rather than to help you rise to the top. It was noticed that the Telegraph website lost views by 11.02% because of a 4-second-delay in loading the British publication’s page. Hence, analyze the time taken by your website to load and try to shorten the loading time as much as possible.
Cross-Link & Backlinks
Internal linking structure or cross-linking is important to guide users to go from one page to the other on your website. For instance, if you embed a cross-link in your content to another relevant page or blog of your website, your user base is more likely to trust the authenticity of your content. Apart from that, do link external backlinks in your content to help your content rank.
For instance, if your user analysis shows that the audience is being drawn to particular blogs or particular types of content on your website, you can add relevant call-to-action to organically boost sales. Although, it is vital to keep it natural.
Keyword Optimization
From adding primary keywords in title tags to adding suitable meta descriptions with the main keyword helps in web crawlers to ensure that it appears in search results. Are you ensuring that your keyword is appearing in the first 100 words in your blog? If not, then Google might hesitate in ranking your content since the primary keyword is nowhere to be found on the first glance. You can use Semrush to check the ranking keywords or domain authorities of competitors.
Will Top SEO Ranking Factors: Trail Your Trek to the Top?
With the rapid technological advancements and increasing number of SEO tools available in the market, it is no secret that the top SEO ranking factors would help you trail your trek to the top. By using white hat SEO practices and abiding by the guidelines laid down by Google, you can push your website to stay at the top of search engines ranking pages as web crawlers will find your content relevant and consistent.
In a pool of important SEO ranking factors that you should follow, the most important definitely remain intact with on-page and technical SEO requirements. It’s important to understand that ranking on top and gaining domain authority isn’t fulfilled in a day. It’s a process which requires consistency and strong efforts day-in-day-out to find a spot on the top.
With several SEO optimization tools and applications available online, it is necessary to invest in assets that will help in making your content more superior as compared to your competitors. So, when a prospective customer lands on your website, they gain value with the user experience offered to them.
Don’t hope to magically appear on the top by following the top SEO ranking factors the first day; rather put in consistent efforts by following ethical practices and making your way to the top of the competitor pyramid. Always remember – Prioritizing little aspects of your website can help in making huge impacts!