Sapiens International Corporation, a leading global provider of software solutions for the insurance industry, is happy to welcome aboard Yaffa Cohen-Ifrah, a seasoned marketing and investor relations executive who is rejoining Sapiens as Chief Marketing Officer and Head of Investor Relations.
In her new role, Yaffa will be responsible for formulating Sapiens’ global marketing strategy and overseeing the development and execution of the company marketing initiatives and brand positioning. She will manage the global marketing team, working hand-in-hand with the business development teams, and will play a vital role in Sapiens’ future growth. In addition, Yaffa will be responsible for Sapiens’ investor relations strategy and serve as its leader with the investment community.
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Yaffa brings over 20 years of experience managing global marketing and investor relations functions in leading companies. She recently served as Vitech’s Chief Marketing Officer, a role prior to which she served as Sapiens’ Chief Marketing Officer for 6 years.
Sapiens International Corporation empowers the financial sector, with a focus on insurance, to transform and become digital, innovative, and agile. Backed by more than 40 years of industry expertise, Sapiens offers a complete insurance platform, with pre-integrated, low-code solutions and a cloud-first approach that accelerates customers’ digital transformation. Serving over 600 customers in 30 countries, Sapiens offers insurers across property and casualty, workers’ compensation and life markets the most comprehensive set of solutions, from core to complementary, including Reinsurance, Financial & Compliance, Data & Analytics, Digital, and Decision Management.
SOURCE: PR Newswire