Search Engine Optimization (SEO) is a must-have digital marketing strategy. Be it a small, medium or large business, everyone is looking to increase the number of visitors who are finding their business online. Almost 53% of all website traffic is drawn from organic search. People in the digital era are searching for anything and everything. Searching for any necessary information, researching to buy products or services, or even visiting certain websites all fall under the umbrella term known as SEO.
To increase the number of visitors to your website or increase the website traffic your SEO skills should be on point. Yet, many businesses often tend to fail at prioritizing some essential SEO elements.
Here is a list of some low-prioritized SEO tips that are actually very beneficial for businesses.
Using The Right and Exact Keywords
Many businesses commit this horrible mistake of overusing or underusing keywords. In the run to overuse and underuse keywords many businesses forget to incorporate the right keywords. SEO experts suggest using the exact and right keywords considering what people might be looking for.
If yours is a small business you should largely focus on incorporating long-tail keywords in your content. Using the right keywords, long-tail and short-tail keywords will help you with a higher SEO ranking, you can reach out to the right audience, and earn more featured snippets that further drive more traffic to your website.
Content Creation
You can use the right keywords only when you create content and content creation will improve your SEO ranking. When someone talks about content creation, many people tend to think of blogs or articles. However, there is more to content creation than just writing blogs or articles.
Content involves blogs, articles, videos, eBooks, infographics, etc. All these types of content can be used for content creation to improve your website’s ranking and can provide your audience with helpful and meaningful information.
Appropriate and relevant content creation is still not prioritized as an important SEO hack. However, your audience is constantly seeking out information and answers and content creation is the best way to bring to your website and drive more traffic.
Using Internal Links
When a user or customer finds your website online and visits your homepage and leaves that is enough. Your website should engage your visitors well enough so that they will spend more time on your website. Your audience needs a reason to stay a bit longer and read more of your content or view more products or explore more services you offer.
To ensure this add more internal links to your website so that your audience is redirected to other pages on your website. If you successfully get your audience to spend more time on your website, you have practically unlocked an important SEO level.
While creating the content, keeping the internal links contextual to the content, provides more relevancy. This habit helps both, the search engine and the readers who are reading your content as it provides a meaningful and positive experience.
At times many keywords are linked to the landing page because of which internal links spamming occurs. This can lower your chances to rank high. You can try to link three internal links to your write ups which will help avoid spamming.
Having A Mobile-Friendly Website Design
The number of people using smartphones to surf the internet is increasing rapidly and will keep increasing in the future. Desktops and laptops have become difficult to carry everywhere, while smartphones are easy to use and carry. Today, smartphones account for half of the world’s internet and website traffic. This makes it a must for businesses to opt for a mobile-friendly website design and it also helps in better SEO implementation.
Investing in mobile responsiveness and convenience for your mobile-savvy audience is now important more than ever. Mobile optimized web pages and AMP (Accelerated Mobile Pages) allow your audience or customers to have a comfortable and smooth user experience as it is easily accessible on screens of different sizes.
These were some of the many SEO tips that many businesses wrongfully consider to be least important but are actually essential SEO hacks.
Competitor Analysis
All your SEO efforts will be ineffective if you have not done proper competitive analysis. For effective competitive analysis, you should always look for the good things your competitors are doing.
Look at how they maintain keyword consistency, what are the keywords they are using, and how often? Look at their website structure and what kind of pages and URLs they have created. What are their title tags and what is their meta description? What sites are they linking on their pages, are they investing in creative content or plain SEO-friendly content?
When you analyze all of the above and learn from their mistakes, only then you have done a thorough competitor analysis.
You can also try to create the relevant solutions for your audience to attract them. Understanding their issues and working towards it with well researched solutions will create a good impression retaining your audience.
Understanding your customer’s journey and their needs will provide you a direction to generate relatable messages. Your SEO efforts encourages your audience to take ‘call to action’ and become your clients eventually.
Wrapping it up
Nowadays, ranking on the first page is necessary because less visitors to your site mean less traffic, which leads to less opportunities to generate leads, and that again leads to less revenue.
With the advancement of technology, new ways and practices are pouring in. While working on SEO, right keywords, quality, reliable content, linking authentic websites and obviously analyzing the competitors is your recipe to a good SEO optimization.